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Linking to your Theatre
There are several methods to link to a theatre. The LinkMaker Tool in your administrator account will automatically generate the link codes for the options below. By the way, feel free to ask us for assistance.
Four Most Important Linking Methods:
- VOD Option on First Page. Studios and Affiliates have seen a dramatic increase in revenues by offering an option to view VOD immediately when a user hits their site. The more obvious the offering is, the better the results. This has had zero negative on the existing offerings, only increased VOD. Example 1: Dark Alley Example 2: Bearlandia
- VOD Built Into Menu. Most Studio and Affiliate websites have a menu to navigate different sections of their site. By adding VOD, or 'Watch Movies Now,' to the menus, users will be more inclined to try it.
- 'Watch Now' Buttons inside Catalog. Many Studio sites have an online store allowing users to purchase DVDs. When a user is perusing the catalog, wherever the option to 'Buy DVD' or 'Add to Cart' appears, a similar option to 'Watch Now' should be added, linking directly to that movie inside the VOD theatre. The LinkMaker Tool can create direct links to any title.
- Banner Ads. Simple but effective! Put banners ads saying "Watch Movies Now!" that link directly to your theatre. It is recommended that you place banner ads and text links on top of high traffic pages and/or on appropriate places on your site. Example 1: Bearmen
Other Linking Methods:
- Open direct to a specific Movie. Link from within your site to a specific movie. Example. [opens a smelly movie]
- Open direct to speficifc Search Keywords. Link from within your site to any searchable keyword in your theatre site. For example, to all titles with a particular star, genre, etc. Example. [shows 'smoking' movies]
- Popunder. When your website opens, your theatre can open automatically "behind" your site, so that when the user closes the window, the theatre is immediately in front of them. This is an effective marketing technique because all users are forced to see the theatre. The code we provide is "smart" and only opens the theatre once per session. Note: we suggest only using one Popunder per site, or rotating popunder targets as opposed to multiiple popunders. More than one popunder is considered "spammy" and will annoy users.
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In addition to linking, these are other important marketing methods:
Email Announcements
Your theatre site automatically collects email addresses that are used to send annoucements every week. Annoucements offer free movie coupon raffles, new movie release annoucements and general site news. These annoucements provide a dramatic increase in sales.
- Add Email Collection to your site. Using simple javascript code, you can have a popup window open on your site that collects email addresses for your theatre. The popup has an option to never appear again so that it doesnt annoy users.
- Upload email list to receive annoucements. If you have a clean opt-in list of customers, you can upload it (or email it to us and we'll do it). Additional recipients of your VOD annoucements will lead to sales.
Pay-Per-View Guides
Pay-Per-View Guides are a listing of theatres, featuring screenshots from the newest releases plus free previews. Examples of guides are www.sexflixxx.tv and www.m4mflixxx.tv . You can promote these guides and receive affiliate revenue share whenever a user joins any of the sites.
- Custom Pay-Per-View Guide. Studios or Affiliates that have more than one theatre site can also benefit from their own custom guide.
- Related Sites Pay-Per-View Guides. Studios or Affiliates can optionally offer a popunder guide to related genre theatres. You will receive affiliate revenue share of 50% of memberships and 25% of pay-per-view for all revenues derived from your traffic.
Movie Post Page
Movie Post Pages are used by Webmaster to entice users with free content, both screenshots and free previews, with an upsell to watch the full-length movies in a theatre. All theatres have built in Movie Post Pages that you can use in various places on your websites to drive business to your theatre.
Free Movie Coupons
PPVNetworks can provide you with bulk coupons to be inserted into your mailings and DVD mailers. Coupons entice customers to try and buy Pay-Per-View. Or we can provide you with free movie coupon codes to use in electronic marketing such as groups, blogs, newsletters, etc. Each free coupon code entitles a customer to a free movie for 24 hours.
New Releases
Fresh, constantly changing content sells better. Provide us with a constant supply of new releases in order to keep your site fresh.
Offer an Affiliate Program
PPVNetworks Theatres are the only theatres that offer you, if you have a white-label theatre, the ability to market an affiliate program for your VOD site. A simple link to the affiliate program signup page on your webmaster page is all that is required. Or, you can market this program wherever you market existing affiliate programs.
Include Pay-Per-View Theatre in existing marketing programs
Why not add a tag line on all advertising material wherever your website is currently listed to promote your theatre as well. Ie. "Pay-Per-View Theatre: www.yourtheatre.com"
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